Community
Yuengling To Support First Responders & Local Community
As America’s Oldest Brewery, we’ve seen our fair share of ups and downs and uncertain times since 1829. From the Great Depression to Prohibition and World Wars, our brewery and this country have faced a great deal. And if we’ve learned anything from the generations that came before us, it’s that we have a responsibility to help those who have lifted us up for all these years.
Gary Sinise Foundation
An initial donation will support the Gary Sinise Foundation and its dedicated campaign called the Emergency COVID-19 Combat Service. The grants provided through this campaign will assist first responders, especially those within volunteer organizations that have limited resources, in purchasing personal protective equipment (PPE) and essential gear needed when answering COVID-19 service calls. Through the Gary Sinise Foundation’s Emergency COVID-19 Combat Service, financial assistance is also available to healthcare professionals, service members, veterans, first responders, and their families who have been impacted by the coronavirus. Yuengling matched donations made to Emergency COVID-19 Combat Service.
Hospitality Assistance Response of Pennsylvania
As part of our COVID-19 relief efforts, Yuengling also places importance on helping communities and individuals within its home state of Pennsylvania. In partnership with the Pennsylvania Restaurant & Lodging Association (PRLA), Yuengling is a Founding Donor of the newly established Hospitality Assistance Response of Pennsylvania (HARP) fund, which will provide immediate emergency funding to frontline employees of Pennsylvania’s restaurants and hotels, such as servers, waitstaff and bartenders, who are experiencing significant hardships due to the abrupt closure of their on-premise businesses.
We also partnered with Yuengling brand ambassador and Phillies All-Star pitcher Aaron Nola to launch Cheers PA, a virtual celebrity fundraiser on PledgeIt and Cameo where fans donated to HARP for a chance to win signed memorabilia or once-in-a-lifetime experiences with their favorite Pennsylvania legends.
For consumers interested in helping, donations can also be made directly to HARP by visiting PRLA.org/HARP.
Florida Restaurant & Lodging Association
Following our partnership with PRLA and the positive impact we’ve seen on Pennsylvania’s hospitality workers, we looked to our second home in Florida to see how we might be able to also provide relief to affected bartenders and waitstaff. As such, we have partnered with the Florida Restaurant & Lodging Association (FRLA) to support its charitable efforts and partnerships, including CORE, a nonprofit dedicated to serving food and beverage service employees and their families. Yuengling’s funding will go exclusively towards providing grants to Florida bartenders and waitstaff who have been medically diagnosed with COVID-19. For consumers interested in helping, donations can be made directly to CORE by visiting CoreGives.org.
We are honored to help play a role in supporting these key communities. Our hearts go out to everyone who is impacted by this crisis. We’ll take it one day at a time together. Together, we will get through this.
